So you finally convinced management to allow you to get into social media, you’ve set up your Facebook and your Twitter account (hopefully a few others too) and the people are flocking to your accounts. Now what? How do you find out what people are saying about you and then get into the conversation yourself? [...]
Source: http://www.sportspiel.com.au/2010/07/how-to-monitor-your-sports-brands-online/
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